Getting Order Fulfillment Right Has Never Been More Critical
The old maxim is, “If you don’t find the time to do it right, you’ll have to make the time to do it over.” Orders that are not on time and in full lead to increased labor and shipping costs and lower revenue due to lost sales, customer fines, and lost customers. The numbers speak for themselves:
- Acquiring a new customer can cost five times more than retaining an existing customer.
- Increasing customer retention by 5% can increase profits from 25% - 95%.
- The success of selling to a customer you have is 60-70%; compare that to the success rate of selling to a new customer, which is only 5-20%.